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July 11, 2026
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July 20, 2026
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Abstract

This research is motivated by the shift in public diplomacy articulation from state actors to the digital realm through cyber-nationalism, where a literature gap remains regarding the structural mechanisms of influencers in constructing such discourse. Therefore, this study aims to analyze how Indonesian influencers construct cyber-nationalism discourse regarding the Palestine-Israel issue on platform X, and to evaluate the contribution of these narratives to the formation of Indonesia's soft power image. Utilizing a descriptive qualitative approach with Norman Fairclough's Critical Discourse Analysis (CDA) method, this research examines textual data from the @erlanishere account from October 2023 to December 2024. The results indicate that pro-Palestinian narratives are structurally constructed through linguistic strategies that delegitimize colonization and validate historical-legal truths. At the discursive and sociocultural levels, this discourse activates the nation's constitutionally based collective memory, transforming the audience into discourse co-producers who actively mobilize solidarity. These findings confirm that digital campaigns like #JulidFiSabilillah serve as grassroots public diplomacy instruments that significantly strengthen Indonesia's moral authority and soft power in the global political structure without relying exclusively on formal diplomatic channels.

Keywords

Cyber-Nationalism Digital Public Diplomacy Influencer Palestine-Israel Issue Soft Power

Article Details

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Biographies

Kezia Agustin Kristiania, Program Studi Hubungan Internasional, Universitas Kristen Satya Wacana

Mahasiswa Program Studi Hubungan Internasional

Sih Natalia Sukmi, Program Studi Hubungan Internasional Universitas Kristen Satya Wacana

Dosen Program Studi Hubungan Internasional

Triesanto Romulo Simanjuntak, Program Studi Hubungan Internasional Universitas Kristen Satya Wacana

Dosen Program Studi Hubungan Internasional

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