Strategi Pemasaran Pembiayaan Warung Mikro Bank Syariah Mandiri KC. Kendal

Akhmad Nurasikin

Abstract


Abstract

The development of Micro Small Enterprises (SMEs) annually increasing. This is due to the high interest of the community, especially the SMEs who want to start a business. One of the problems faced is the limited capital owned. Bank Syariah Mandiri (BSM) is present as a solution to answer the capital problems of SMEs by offering microfinance through Micro Stalls (Warung Mikro).
This study aims to find out how the implications of the marketing strategy are with the approach to the marketing mix (product, price, place and promotion) of BSM micro stalls and analyze their strengths and weaknesses.
Based on the results of research conducted by the author, that the marketing strategy carried out has positive implications for the progress of the business of its customers and increases the financing portfolio of Micro Stalls, BSM KC, Kendal. The advantages of the products include Principles and agreements in accordance with the Shari'ah, Limit of financing in accordance with micro segments, The process of applying for financing is relatively easy and fast, minor installments and fixed to maturity, business training and assistance programs for MSEs, using an individual approach and ball pick up system and is located in a area that is relatively close to the micro segment business location. While the disadvantages of financing Micro Stalls, BSM KC, Kendal, among others; the lack of employees who master shari'ah transactions, inadequate facilities and promotions is still monotonous so it is less efficient.

Keywords


Marketing Strategy; Financing; Micro Stalls

Full Text:

PDF

References


DAFTAR PUSTAKA

Abu Zakaria, Riyadus sảlihỉn, Achmad Sunaryo, Terjemahan Riyadus sảlihỉn, Jakarta: Pustaka Amani, 1999

Amin Abdullah, Strategi Pemasaran Asuransi Syariah, Jakarta: PT. Grasindo, 2007

Bashu swasta dhammesta, Manajemen Pemasaran: Analisa Perilaku Konsumen, Yogyakarta: BPFE, 2000

Crown Dirgantoro, Manajemen Stratejik, Jakarta: PT Grasindo, 2001

David Hunger dan Thomas Wheelen, Manajemen Strategis, Yogyakarta: Penerbit Andi, 2003

Departemen Agama RI, Al Qur’an dan Tafsirnya:Edisi Yang Disempurnakan, Jakarta: Departemen Agama RI, Cet. Ke-3, 2009

Departemen Pendidikan Nasional, Kamus Besar Bahasa Indonesia: Pusat Bahasa, Jakarta: Gramedia Pustaka Utama, 2012

Faisal Akbar, Strategi Pemasaran BMT Al Ikhlas Yogyakarta, Skripsi Ekonomi Islam, Yogyakarta, Perpustakaan UII, 2010

Hamzah Ya’kub, Kode Etik Dagang Menurut Islam, Bandung: CV. Diponegoro, Cet. Pertama, 1984

Hasil pengajuan Kuesioner kepada nasabah pada hari senin-jum’at, 20-24 Mei 2013

Hasil wawancara dengan Bapak Hari Novianto Kepala Warung mikro Bank Syari’ah Mandiri, Oktober 2012-Mei 2013

Ibnu Hajar al-asqalani, Bulugul marảm min adillah al-ahkảm, Al-Hafidz Abdul Rosyad Siddiq, Terjemahan Lengkap Bulugul marảm, Jakarta: Akbar Media Eka Sarana, 2009

Kashmir, Kewirausahaan , Jakarta: PT Raja Grafindo, 2006

Kasmir, Bank dan Lembaga Keuangan Lainnya, Jakarta: Raja Grafindo Persada, 2002

M. Abdul Mujieb, Kamus Istilah fiqh, Jakarta: PT. Pustaka Firdaus, Cet. 1, 2001

M. Nazir, Metode Penelitian, Jakarta: Ghalia Indonesia, 1988

Mudrajat Kuncoro, Manajemen Perbankan, Teori dan Aplikasi, Yogyakarta: BPFE, 2002

Phillip Kottler, Manajemen Pemasaran Analisis, Perencanaan, Implementasi, dan Kontrol, Jakarta : Prehallindo, 2002

Suryana, Kewirausahaan, Jakarta: PT Salemba Emban Patria, 2001

W.J.S Poerwadarminta, Kamus Umum Bahasa Indonesia, cet. 6, Jakarta: Balai pustaka, 1983

www. syari’ahmandiri.co.id, Diakses pada tanggal 5 Oktober 2012




DOI: http://dx.doi.org/10.31942/iq.v6i2.3146

Refbacks

  • There are currently no refbacks.


JURNAL IQTISAD: Reconstruction of Justice and Welfare for Indonesia is INDEXED BY:

Google ScholarGoogle Scholar Google ScholarGoogle ScholarGoogle ScholarGoogle ScholarGoogle ScholarGoogle ScholarGoogle ScholarGoogle Scholar Google Scholar Google ScholarGoogle ScholarGoogle Scholar


Alamat kami di :

PKPI2 FAI Universitas Wahid Hasyim

JL. Menoreh Tengah X / 22, Sampangan, Gajahmungkur, Sampangan, Gajahmungkur, Kota Semarang, Jawa Tengah 50232, Indonesia
Handphone: +626281327592589 / +6285227248757
Email: pkpi2@unwahas.ac.id / iqtisad@unwahas.ac.id

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View My Stats