Main Article Content
Abstract
This study to analyze the effect of digital transformation and social responsibility on Company Value in the consumer goods sector in Indonesia for the period 2021–2024. The study uses a quantitative method with multiple linear regression analysis, where digital transformation is measured based on the digital maturity model (Deloitte, 2020) indicators and social responsibility is measured based on GRI indicators in annual reports and sustainability reports, while Company Value is measured using Price to Book Value (PBV). The results show that digital transformation does not have a significant effect on company value. Social responsibility also has no significant effect on company value. Simultaneously, both variables do not have a significant effect, with an R Square value of 21.5%, indicating that most of the variation in company value is influenced by factors outside the research model. This study concludes that digitalization and CSR efforts are not yet major factors affecting the value of companies in the consumer goods sector.