A Conceptual Paper: Implementation of Green Accounting System on the Financial Performance of PT Kemasan Juara Indonesia

Abstract

This study aims to analyze the effect of green accounting on the financial performance of  companies. In an era that increasingly demands sustainability and improved service quality,  companies are required to focus not only on financial aspects but also on environmental factors  and customer satisfaction. The research method uses a qualitative approach with data collected  through questionnaires distributed to company staff and customers. The collected data will be  analyzed and processed using multiple linear regression to determine the influence of the  variables green accounting (X1), company management (X2), and customer service (X3) on  financial performance (Y).