Main Article Content
Abstract
This study aims to examine the influence of fintech, customer satisfaction, and the use of accounting information on the business performance of culinary MSMEs in the Aloon-Aloon Kauman Johar area of Semarang. A quantitative approach with a survey method was applied, with the population consisting of all culinary MSME owners in the area and samples selected using purposive sampling based on the Slovin formula. Data were collected through a Likert-scale questionnaire (1–5) and analyzed using multiple linear regression. This research is expected to contribute to the literature on Good Business Governance and MSME digitalization while providing practical insights for entrepreneurs in utilizing fintech, enhancing customer satisfaction, and using accounting information to improve business performance. The theoretical foundation of this study is the Economic Empowerment Theory, which posits that business advancement is achieved through increased access to resources, information, and technology.