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Abstract
ABSTRACT
Indonesia's palm oil industry contributes 4.5% to GDP and supplies 54% of the global market. However, it faces operational inefficiencies and environmental pressures, including deforestation and the European Union Deforestation Regulation (EUDR). This study examines the impact of Enterprise Resource Planning (ERP) implementation on sustainability. It addresses gaps in AI-enhanced tools for agribusiness.
We used a quantitative survey of 200 respondents from palm oil firms. Structural equation modeling (SEM) in SmartPLS tested hypotheses on direct effects, mediation by employee perceptions (via Technology Acceptance Model, TAM), and moderation by technological literacy and firm scale. [ADDED: Sebut TAM dan SEM eksplisit untuk keywords metodologi.] Data analysis (n=200, 100% usable post-cleaning) supported all hypotheses: ERP positively influenced operational (β=.43, p<.001) and environmental sustainability (β=.40, p<.001). Partial mediation occurred (indirect β=.24–.26), with significant moderation.
Findings highlight ERP's role in optimizing yields and compliance. We recommend subsidized training for smallholders to achieve Indonesian Sustainable Palm Oil (ISPO) targets by 2025.
Keywords: ERP implementation, palm oil industry, operational sustainability, environmental sustainability, SEM, Technology Acceptance Model, AI integration, Indonesia.