Aplikasi Electronic Customer Relationship Management (E-CRM) untuk Meningkatkan Layanan Orang Tua pada Madrasah Aliyah Al-Falah

Fadil Muhammad Zuhri, Safitri Juanita

Abstract


Competition between private schools in New Student Admissions (PSB) requires the right strategy, namely implementing Electronic Customer Relationship Management (E-CRM). Madrasah Aliyah (MA) Al-Falah is currently having a problem with decreasing the number of prospective new students (CSB) during the pandemic because the CSB registration process is carried out offline, and brochures are distributed when CSB comes to school. Apart from that, there is no media for alumni to provide positive reviews or for students' parents to give criticism and suggestions. Therefore, this research contributes to designing an E-CRM application to increase the number of CSB and student-parent services at MA Al-Falah. This research aims to simplify the CSB admission process by implementing two stages of CRM, namely acquiring and retaining, to increase the loyalty of parents so that their children return to school at MA Al-Falah and provide solutions in terms of school promotions, alumni reviews, and criticism of suggestions from students' parents. The method used in this research is qualitative research with descriptive analysis and the Waterfall system development method. This research concludes that the E-CRM application at MA Al-Falah helps make the PSB process easier because it features a registration form, registration fee information and discount coupons. The E-CRM system can also increase the loyalty of students' parents because it has a suggestion and criticism feature.


Keywords


Electronic Customer Relationship Management, New Student Admission, Madrasah Aliyah Al-Falah

Full Text:

PDF

References


Andika, G., & Putra, B. C. (2019). Penerapan Electronic Customer Relationship Management (E-CRM) Pada SMA PGRI 117 Karang Tengah. IDEALIS: InDonEsiA JournaL Information …, 2(3), 173–178. https://jom.fti.budiluhur.ac.id/index.php/IDEALIS/article/view/573

Azkiyah, Z., Kartiko, A., & Zuana, M. M. M. (2020). Pengaruh Kualitas Pelayanan Akademik Dan Promosi Terhadap Minat Siswa Baru di Madrasah. Nidhomul Haq : Jurnal Manajemen Pendidikan Islam, 5(2), 290–303. https://doi.org/10.31538/ndh.v5i2.538

Fikom, Y., & Ikhtiar, N. (2021). Penerapan E-CRM untuk Media Promosi Online dengan metode SDLC pada Madrasah Al-Falah Bumi Agung. SISTEM DAN INFORMATIKA (JSI), 6(2), 77–88.

Hasan, & Patrie, H. (2019). Implementasi Analisa Dan Perancangan Sistem Dengan Konsep Electronic Customer Relationship Management (E-CRM) SMPN 245 Jakarta Selatan. Jurnal IDEALIS, 2(3), 157–165. https://jom.fti.budiluhur.ac.id/index.php/IDEALIS/article/view/1269%0Ahttps://jom.fti.budiluhur.ac.id/index.php/IDEALIS/article/download/1269/490

Hidayat, K., Wahyudi, A. D., & Lathifah, L. (2023). E-Customer Relationship Management untuk Peningkatan Mutu Layanan Akademik (Studi Kasus SMKN Unggul Terpadu Lampung Tengah). Jurnal Teknologi Dan Sistem Informasi, 4(1), 89–95.

Jarrah, M. A. AL, Alomari, G. I., Alhawari, S. F., & Serhan, M. A. (2020). Building a Conceptual Model for E-CRM Implementation Strategy. International Journal of Academic Research in Business and Social Sciences, 10(1), 180–195. https://doi.org/10.6007/ijarbss/v10-i1/6834

Kasih, N. L. S., Winata, I. G. K. A., & Sanjaya, N. M. W. S. (2021). Peran Customer Relationship Management, Service Quality, Nilai Pelanggan Dalam Meningkatkan Loyalitas Pelanggan. Jurnal STIE Semarang, 13(3), 135–145.

Kurniawan, R. (2014). Analisis Pengaruh Service Quality dan Sistem Informasi Sekolah terhadap Customer Satisfaction yang Berdampak pada Customer Loyalty Studi Kasus Sekolah XYZ. ComTech: Computer, Mathematics and Engineering Applications, 5(2), 786. https://doi.org/10.21512/comtech.v5i2.2241

Makbul, M. (2021). Metode Pengumpulan Data dan Instrumen Penelitian. https://files.osf.io/v1/resources/svu73/providers/osfstorage/60c8873818f70b03fea78fec?action=download&direct&version=1

Ngelyaratan, D., & Soediantono, D. (2022). Customer Relationship Management (CRM) and Recommendation for Implementation in the Defense Industry : A Literature Review Customer Relationship Management (CRM) dan Usulan Penerapannya Pada Industri Pertahanan : A Literature Review. Journal of Industrial Engineering and Management Research, 3(3), 17–34.

Septiani, N. A., & Mallinda, C. R. (2023). Penerapan Customer Relationship Management Penerimaan Siswa Baru Di Era Pandemi Dengan Metode Extreme Programming. Jurnal Penerapan Sistem Informasi (Komputer & Management), 4(3), 545–555.

Wahyudin, Y., & Rahayu, D. N. (2020). Analisis Metode Pengembangan Sistem Informasi Berbasis Website: A Literatur Review. Jurnal Interkom: Jurnal Publikasi Ilmiah Bidang Teknologi Informasi Dan Komunikasi, 15(3), 26–40. https://doi.org/10.35969/interkom.v15i3.7




DOI: http://dx.doi.org/10.36499/jinrpl.v6i1.9439

Refbacks

  • There are currently no refbacks.


INDEXED BY :

Google Scholar GarudaCrossrefBASE Dimensions DOAJOne Search Scilit Sinta

 

 

 


Address : :

Fakultas Teknik Universitas Wahid Hasyim

JL. Menoreh Tengah X / 22, Sampangan, Gajahmungkur, Kota Semarang, Jawa Tengah 50232, Indonesia
Handphone: 0815-6529-309
Email: jinformatika@unwahas.ac.id
 
 
RJI JournalStories Main logo
View My Stats
ISSN : 2656-2855   E-ISSN : 2685-5518