Article Sidebar

Submitted
January 24, 2026
Published
July 7, 2026
Download
PDF
Statistic
Read Counter : 0 Download : 0

Main Article Content

Abstract

Islamic boarding schools (pesantren) have developed not only as educational institutions but also as socio-economic institutions that support community welfare through various economic activities. One of the emerging economic institutions is pesantren-based retail, which plays a strategic role in promoting economic self-reliance while embodying Islamic values. This study aimed to analyze the role of pesantren economic institutions from the perspective of maslahah and customer satisfaction through product completeness at Mrican Tuban Department Store. This study employed a quantitative correlational design using convenience sampling Data were collected using a structured questionnaire with five-point Likert-scale items and analyzed using validity and reliability tests, descriptive statistics, and simple linear regression. The results show that product completeness has a positive and significant effect on customer satisfaction, with a coefficient of determination (R²) of 0.316, indicating that 31.6% of customer satisfaction is influenced by product completeness. From the perspective of Islamic economics, reflects the principle of maslahah by ccessibility, efficiency, and convenience in fulfilling daily needs. These findings confirm that managing pesantren retail based on product completeness not only enhances customer satisfaction but also strengthens the role of pesantren as an economic institution grounded in Islamic ethical and social values.

Keywords

Pesantren Economic Institution Maslahah, Product Completeness Customer Satisfaction Islamic Retail

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

  1. Afifuddin, Mochammad. “The Role of Islamic Boarding Schools in Development of Islamic Economic at Nurul Jadid Islamic Boarding School and Zainul Hasan Islamic Boarding School.” Iltizamat: Journal of Sharia Law in Economics and Business Studies, 2, No. 1 (2022): 214–30. https://doi.org/10.55120/iltizamat.v2i1.9.
  2. Apriyani, Sanniyah, Ahmad Dwi Nurdiyanto, and Hesti Ristanto. “The Effect of Product Completeness and Service Quality on Customer Satisfaction at Arista Mart 2 Semarang The Effect of Product Completeness and Service Quality on Customer Satisfaction at Arista Mart 2 Semarang.” Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi, 4, No. 2 (2024): 13–21. https://doi.org/10.35473/jibaku.v4i2.3345.
  3. Baumann, Chris, Susan Hoadley, Hamin Hamin, and Albert Nugraha. “Competitiveness Vis-à-Vis Service Quality as Drivers of Customer Loyalty Mediated by Perceptions of Regulation and Stability in Steady and Volatile Markets.” Journal of Retailing and Consumer Services, 36, No. May (2017): 62–74. https://doi.org/10.1016/j.jretconser.2016.12.005.
  4. Farisi, Muhammad Salman Al, Syamsul Anwar, Slamet Haryono, and Hariyaty Ab Wahid. “Sustainable Consumer Behavior of Halal Cosmetics in Indonesia E-Commerce: A Maslahah-Based Approach.” Iqtishoduna: Jurnal Ekonomi Islam, 14, No. 1 (2026): 65–84. https://doi.org/10.54471/iqtishoduna.v14i1.2674.
  5. Fauzi, Rifky, and Ryan Kurniawan. “The Appeal of Modern Retail: Evaluation of Location, Price, and Product Diversity as a Determinant of Consumer Satisfaction.” Journal of Islamic Economics and Business, 4, No. 2 (2025): 338–352. https://doi.org/10.15575/jieb.v4i2.50262.
  6. Ghozali, Imam. Multivariate Analysis Application with IBM SPSS Program. 9th ed. Semarang: Badan Penerbit Universitas Diponegoro, 2018.
  7. Hasyim, Abdul Wahid. “Rethinking The Role of Kiai Leadership In Modernizing Pesantren In Cianjur, West Java.” Miqot: Jurnal Ilmu-Ilmu Keislaman, 44, No. 2 (2020): 283–312. https://doi.org/10.30821/miqot.v44i2.754.
  8. Ikhwan, and Kartin Aprianti. “The Influence of Price and Product Completeness on Consumer Purchasing Decisions at Hokky Mart Bima.” Jurnal Intelektual 2, no. 2 (2023): 205–12. https://doi.org/10.61635/jin.v2i2.155.
  9. Komarudin, Fery Ahmad, Karman, Opik Taupik Kurahman, and Mohammad Hendri Alfarouq. “The Libat Method to Improve Qur’anic Learning Ability.” Jurnal Inovasi Pendidikan Agama Islam (JIPAI), 2, No. 1 (2022): 56–72. https://doi.org/10.15575/jipai.v2i1.18166.
  10. Kotler, Philip, and Kevin Lane Keller. Marketing Management. 14th ed. New Jersey: Prentice Hall, 2012.
  11. Lazuardi, Sofyan, Tri Wahjoedi, Emmywati, Kusuma Adi Rahardjo, and Agung Dwi Nugroho. “Product Variety on Customer Satisfaction: The Mediating and Moderating Role of Price Perception and Service Quality.” International Journal Of Education, Social Studies, And Management (IJESSM), 5, No. 2 (2025): 859–869. https://doi.org/0.52121/ijessm.v5i2.778.
  12. Masithoh, Arini Dwi, Nurma Rakshanda, Rofatul Alawiyah, Muhammad Anwar Solihin, and Dwi Putri Cahya N. “Economic Resources of Islamic Boarding Schools in Realizing Independence.” Jurnal Penelitian Nusantara, 1, No. 6 (2025): 182–88. https://doi.org/10.59435/menulis.v1i6.342.
  13. Mauliddiva, Aziza, Moh. Irham Maulana, Saiful Bakhri, and Moch Mahsun. “Integration of Sharia Values in Retail Digitalization: An Expansion Study Towards Sharia Financial Inclusion.” Balance : Journal of Economics and Business Development, 1, No. 1 (2025): 9–22. https://jurnal.branded.co.id/index.php/balance/article/view/18.
  14. Muhibban, and Muhammad Misbakul Munir. “Economic Revolution Lands Matters In Islamic Law.” Jurnal Kajian Islam Modern, 10, No. 1 (2023): 34–45. https://doi.org/10.56406/jkim.v10i01.311.
  15. Nasrullah, M Bintang, Imam Qolyubi, Hayyu Tastaftiyan, M Robithul Mahbub, and Ahmad Rofiqi. “Islamic Boarding School Economic Planning Resources: A Case Study of the An-Nur Probolinggo Islamic Boarding School.” Authorship: Journal of Nusantara Research, 1, No. 6 (2025): 524–530. https://doi.org/10.59435/menulis.v1i6.385.
  16. Neneng, Ides Supriyanti, and Asokhiwa Zega. “Analysis of Customer Satisfaction in Choosing a Minimarket in North Sipora District.” Jurnal Ilmu Ekonomi dan Bisnis, 1, No. 1 (2024): 1–7. https://doi.org/10.70134/jukoni.v1i1.19.
  17. Nuraini, Irni. “A Bibliometric Analysis of Pesantren and Entrepreneurship.” The Economic Review of Pesantren, 1, No. 1 (2022): 1–8. https://doi.org/10.58968/erp.v1i1.169.
  18. Puspitasari, Devi, and Bina Andri Nurmaning. “The Effect of Product Quality and Service Quality on Customer Satisfaction.” Aksioma: Jurnal Sains Ekonomi dan Edukasi, 1, No. 8 (2024): 461–72. https://doi.org/10.62335/dm8jbf14.
  19. Riadi, Luthfi, Achmad Febrianto, and Saifuddin. “Pengembangan Ekonomi Pesantren Berbasis Kearifan Lokal.” Jurnal Islam Nusantara, 5, No. 2 (2021): 78–89. https://doi.org/10.33852/jurnalnu.v5i2.322.
  20. Rusdianto, Wawan. “Sharia Business Management Strategy in Islamic Boarding Schools as a Pillar of People’s Economic Empowerment.” Waratsah: Jurnal Ilmu-Ilmu Keislaman dan Sosiolinguistik, 11, No. 1 (2025): 37–53. https://doi.org/10.21202/waratsah.v11i1.99.
  21. Utami, Christina Whidya. Retail Management: Strategy and Operational Implementation of Modern Retail Business in Indonesia. 2nd ed. Jakarta: Salemba Empat, 2017.
  22. Zikwan, M., and Erwin Azhari. “Mashlahah Mursalah in Islamic Economic and Business Activities Is Comprehensive and Universal. Islam Is Not Present in a Vacuum, but Islam Is Present.” Asy-Syari`ah: Jurnal Hukum Islam, 10, No. 1 (2024): 151–16. https://doi.org/10.55210/assyariah.v10i1. 1558.